Business Card Size Standards Around the World: What You Need to Know
By Jennifer
FEB. 4, 2025
Have you ever handed someone your business card, only to realize it doesn’t quite fit into their wallet or cardholder? This small but crucial detail can impact how your brand is perceived. Business card sizes vary worldwide, and understanding these differences can help you create a professional and culturally appropriate first impression.
Why Do Business Card Sizes Differ Across Countries?
Business card dimensions are influenced by cultural preferences, printing industry standards, and practical usability. Different regions have adopted specific sizes based on historical trends and convenience. For example, in some countries, business cards align with standard paper sizes, while in others, they are designed to fit perfectly in wallets or cardholders.
What Are the Standard Business Card Sizes in Major Markets?
Here’s a look at the most commonly used business card sizes across different regions:
North America (U.S. & Canada)
- Size: 3.5 x 2 inches (88.9 x 50.8 mm)
- This is the most widely recognized size, fitting perfectly into standard wallets and business card holders.
Europe
- Size: 85 x 55 mm
- Slightly wider and shorter than the U.S. standard, this size aligns with European credit card dimensions for easy storage.
Japan
- Size: 91 x 55 mm
- Known as "meishi," Japanese business cards follow strict etiquette, with careful handling and presentation.
Australia
- Size: 90 x 55 mm
- This size is commonly used across Australia and New Zealand, balancing practicality with an elegant appearance.
Does Business Card Size Impact Design and Printing?
Absolutely! Choosing the right size ensures your design looks professional and functions as intended. If you plan to print cards online, selecting the appropriate dimensions for your target market is crucial. Some design tips based on size include:
- U.S. standard cards have a horizontal layout that works well for simple, clean designs.
- European cards allow for slightly wider typography and logo placements.
- Japanese cards often include bilingual text due to international business practices.
Can I Use a Custom Size for My Business Card?
Yes! Custom sizes can make your business card stand out, but there are a few things to consider:
- Non-standard sizes may not fit in wallets or cardholders, potentially leading to loss or damage.
- Printing costs for custom sizes may be higher than standard options.
- Some online printing services may not support unique dimensions.
How to Order the Right Business Card Size for Your Market?
When placing an online business card order, always check the specifications recommended for your country. At Aladdin Print, we ensure precision and quality with every print job. Need advice on the best size for your target audience? Contact us at info@aladdinprint.com for expert guidance.